These list building tips are essential to making an income online. Why is list building the foundation to online success? Because a list that is nurtured and managed becomes a huge asset to any online marketer. A list serves as two purposes, it:
1. Allows you to market over and over again to your prospects
2. It becomes a great asset for you
Let’s look at these two List Building Tips in greater detail.
Continuous Marketing
It’s a well know marketing fact that it takes on average seven interactions with a prospect before they will open their wallet and spend money with you.
If you have not captured your prospect’s information, and thus added them to your list, then you cannot contact them repeatedly, build relationships with them, nor market to them.
Since it takes on average seven interactions, AND you they must to get to know you, like you and trust you, then the likelihood of sales is dismal.
So you want to build your list and then treat your list well – nurture it. Provide value, have those seven interactions, and then hit them with an unbeatable value proposition. And you will get sales. Not only will you get sales, but your list will become like an automated cash machine… literally like an ATM. That brings us to the next point.
List Building Becomes A Great Asset
If you are not building a list of your own, then you are building someone else’s business. A serious business owner MUST build their own list.
The money of any business is in the list, even for an offline, brick-and-mortar business. A list is simply a collection of customers and prospects who are interested in what you have to offer. At the end of the day, a business is worth the customer base that you have built up.
You will see that the bigger and better qualified your list, the increased ability you will have to generate cash on demand – with a single click of the mouse. Hear about a new offer or product launch? Have researched it yourself and would recommend it? A single broadcast to your list will generate you sales.
Communicating With Your List
As you add prospects to your list, you need to communicate with them. You want to provide useful information more than sales offers.
It may seem overwhelming, but the use of an autoresponder software tool will make that task much easier.
An autoresponder is simply a software program that stores your series of communications that you would like your brand new prospects to receive. It is a software system that allows you to preload a series of emails for your prospects to receive.
An autoresponder tool allows you to schedule the delivery of the emails. When a new prospect opts in, they begin with Day 1, no matter how many other prospects are on Day 2 or Day 3, etc… making your list building a much easier task.
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